Activity 10/4/08

Aspiriations= A goal in life

Consumerism= How companys advertise in order to get to aim for the products.


Evaluation of relationship of the two

In some magazines they advertise products that their target audience might not be able to afford straight away so they in a way encourage them to set an aim for themselves to be able to buy the products and live the lifestyle which is advertised within the magazine.

Magazines Advertising Rates

FHM RATES

Double page spread= £39900
Page= £21000
Page outside back cover= £27300
Half Page= £10500
Bound Insert=£65 cpt
Loose Insert= £45 cpt
DPS=£50700
Plus Production= £4500

Total Number and amount for advertising in issue 04/2006
Double Page spread (14) £558600
Page (27) £567000
Page outside back cover (2) £54600
Half page (3) £31500
Bound Insert= (1) £65cpt
Loose Insert= (0)
DPS= (0)
Plus Production= (0)

Total for advertising in issue : £1212765

GRAZIA

Double page spread= £23598

Page= £12420

Page outside back cover= £38241

Half page= £ on request

Bound Insert= £64.4

Loose Insert= £72.45

DPS= £33037

Plus Production= £ on request

Total Number and amount for advertising in issue 28/3/2005

Double page (1) £23598

Page (5) £105000

Half page=

Page outside back cover (2) £76482

Bound insert (0)

Loose insert (0)

DPS

Plus Production

Total for advertising in issue: £205080

Why do magazines rely upon this revenue??

Magazines rely on advertising revenues in order to keep the production of the magazine happening, to make glossy mags can be very expensive and without advertising and the advertising rates the magazines would not be able to be made

Digital Television

Digital Television.

What is it ?

Digital is a way of transmitting sound and TV pictures into digits and compresses them. Due to it being smaller it takes up less space in the air waves, this creates more space for more channels and features unlike the 5 channels used by the current analogue signals.

How do i get digital television?

You can get digital television through one of three systems also known as 'platforms'

Digital terrestrial television: This can be done by two different ways the first way by using a digital adaptor also known as a set top box with an aerial and the second way is by using an intergrated digital tv which will alow you to view digital terrestrial free to view services.

Digital satellite: Digital satellite is recieved by a mini dish and a digibox which is purchased from sky. It gives access to freeview channels and the added sky channels. Many other channels are available through sky subscription services.

Digital cable: Digital cable is a set top box which is provided to decode the digital signals, which is not available in all areas.

What is the difference between digital and analogue?

Digital is compressed which means it takes up less space than analogue, this increases the possibility to fit more channels and other services into the same amount of space that would have been used by the analogue system.

What does it give you?

• Alot more channels than on analogue television
• Improved picture and sound on every channel
• Interactive features like the interactive feature used on sky+
• Radio through your television
• Daily listing about what is on which is shown on screen most offer a "now & next" listing
• Better accessibility, for those who need audio descriptions or sign language and subtitles.
• Wide screen options which allows you to have a greater view.
• Less interferance and improved reception for channel 5
• Pay-per view services so you can watch thew latest movies before you go and spend £15 buying it at the shops.
• Digital recorders such as the one included in sky+ which allows you to record tv programmes without the fuss. These are hard-disk recorders which provide greator control of what you record.

The options open to you if you have digital TV in your home

• Freeview- 60 extra channels recieved via your standard TV aerial, no fee, no installation and no contract.

• Satellite- is from Sky digital provides the largest range of tv channels around, however it needs a satellite dish installation and a subscription. Sky also provide sky+ which totally makes you in control of the television, it allows you to pause rewind and record live television.

The switch over

Between 2010 and 2012 there will something known as the digital switch over will take place all around the world. The digital switch over is basically when every television in every region switches from an analogue signal to a digital signal. This is taking place because Digital is now the best technology for broadcasting tv so by making the digital switch over it ensures that everyone can recieve it and is available and free everywhere.

However digital signals can only be switched on when the old analogue ones are switched off this could create a problem for people who have television which are not ready for the digital switch over.

x New Media Technology key terms x

Portability- Whether or not an object can be transformed from place to place easily.



Convergence- The use of two or more technologies within one device



Interactivity- Enables consumers to take part in media in new ways (e.g red button on the sky control goes to sky games)


Compatibility- In relation to software it means being able to run programs on a range of computers.


Storage- The holding of data either permanently or temporary. (e.g USB memory sticks)


Miniaturisation- Reducing the size of something in order to enable it to fit on a smaller scale (e.g The internet on a mobile phone)


Digital- Allows all types of data to be transmitted in the smallest possible form (e.g Images, Sounds & Texts)


Connectivity- Being able to use technology to connect to the internet


Synergy- How media institutions use the selling of one product in order to sell a variety of media (e.g using the selling of films to sell soundtracks.)